High-ticket closing program. Master the art of high-end closing in a world where real connections generate revenue – in 90 days.
The next round of SOLD starts in spring. Book a call to see if our academy fits you and your goals.
You’re spontaneous. Open. Exceptionally strong in communication.
You love real conversations. Real connection. Truly helping people.
People trust you quickly. You effortlessly sense what’s being said — and what isn’t.
And now you feel it: I want to turn this talent into my career.
You’re either still in a salaried job, craving the freedom and opportunity that entrepreneurship offers.
Or you’re already an entrepreneur, but you know you’re ready for a shift — toward a skill that’s truly in demand and pays well.
You’re driven. You work hard. You want to become successful as a Closer and/or Setter in the high-end market.
Then SOLD. Academy is exactly what you’ve been looking for.
This is what you’re naturally great at:
You’re skilled at having conversations and creating genuine connections.
You want to learn how to close deals with integrity and authenticity (without pushy energy).
You’re ready to master a profession that creates both freedom and income.
You want to monetize your strong communication skills — literally.
You want to position yourself as the go-to expert in a world where sales = connection.
🔹 The art of high-ticket closing – with the right structure and from genuine connection.
🔹 The theory and psychology behind high-end sales (because understanding = higher performance).
🔹 Authentic selling – no tricks, just real connection.
🔹 Building unshakable confidence and 10x’ing your closing skills.
🔹 How to position yourself as a high-ticket closer and build your business – in a way that fits you.
🔹 Growing your online visibility in a way that attracts premium clients and companies (without shouting to be seen).
And you’ll get access to all the knowledge, frameworks, scripts, and energy you need to truly succeed in this field.
Lotje has been a high-end deal closer, Sales Queen, and business mentor for years. She coaches and supports companies both nationally and internationally.
She has personally closed millions in deals, brings over 10 years of sales experience, and trains international sales teams.
With SOLD. Academy, she trains a new generation of high-end closers and setters — professionals who are strong communicators, value real connection, and want to earn remotely.
Her style?
Clients describe her as motivating, energetic, direct, strategic, and powerful.
Inside this Academy, she doesn’t just give you knowledge and skills — she gives you the tools, frameworks, real-world practice, and access to her network to successfully step into your role as a high-end closer and/or setter.
📆 Duration: 3-month training program + 9 months of continued mentorship and coaching
💻 Online sessions: Weekly Zoom calls including teaching, assignments, Q&A, and live feedback.
👥 Personal guidance: Coaching, practical assignments, and direct feedback from Lotje to fully prepare you to close at a high level — and build a successful business around it
🗂️ Tools & templates: Includes conversation flows, proven formats, and the high-ticket SOLD. Method – the same method Lotje used to close over 1,000 deals
🔗 Network & opportunities: You won’t just become one of the best closers — you’ll also learn how to position yourself as irresistible in the market and secure strong deals with future clients and companies
You will possess all the skills required to work as a high-end closer.
You will confidently apply the SOLD. Method to close premium deals.
You will fully understand leads, conversations, conversion, and sales strategy.
You will master the skills needed to serve the high-end segment.
You will have a positioning that stands out among other setters and closers.
You will know exactly how to get in front of the right high-end clients and companies — fast.
You will be ready to monetize your strongest skill: having powerful conversations.
You will retain access to all trainings and live coaching inside the Academy for up to 12 months after completing the program.
You will receive the official High-End Closer Certificate.
You will gain access to Lotje’s network and her connections with premium clients and companies.
If you have the ambition to become a high-end closer, Lotje is truly the person you want to learn from. During the live Zoom calls, she teaches you everything you need — from closing and advanced conversation skills to finding clients, understanding the financial side, and mastering the complete business picture. What makes this program especially powerful is the genuine connection you build with Lotje. You’re not just a number — you receive personal guidance and real attention. The Zoom calls are always warm, open, and at the same time incredibly educational. After completing the three-month training, I immediately started working with a client I was introduced to through Lotje — and I’m now closing deals there with so much joy and confidence. What I also deeply value is that you’re not left on your own after the program ends. There are weekly calls where you can ask questions, and whenever I run into challenges, Lotje is always accessible to think along and support me. She’s involved, honest, sharp, and genuinely committed to your growth. If you’re seriously ambitious about becoming a high-end closer, I can recommend Lotje’s program with 100% confidence.
Lisette de Regt
I've been working with Lotje for a few months now and I can see my results changing. When it comes to sales I didn't really know what I was doing. I didn't have a plan or a strategy. Lotje helped me with that. She helps me to create my lead generation and coaches me in actually converting these leads into clients. And it's paying off! In these first 4 months I already made twice the money I made in the whole of 2023. And I like the way she works. She doesn't tell you what to do. She shows you options for you to decide. You are in the lead of your own business. She helps you build it the way it works best for you. And she doesn't mind reminding you of your ambition if you are procrastinating. Trust me, you will get into action!
Lonneke Titulaer
I am doing a lot of B2B sales for my consultancy business. Initially, I tried out some random techniques to reach out to prospects, but none of them worked. I asked Lotje for help. In only one hour, Lotje managed to uncover my blindspots, detected what I could do better and gave a lot of truly valuable and practical advice that I could easily apply. Over the next couple of days, not only did I get a hold of three high-ticket prospects, but I actually converted them into warm leads! Lotje's approach is personal, value-focused and result-driven.
Stella Tersteeg
SOLD. Academy is an intensive three-month training program designed to develop you into a powerful high-end closer.
You won’t just master high-end sales skills — you’ll also learn how to position yourself as a high-end professional, present your services strategically, and attract and secure the right clients and companies.
For ambitieus high-performers who feel: I’m great at conversations, I’ve got courage, and I want to monetize these skills as an entrepreneur.
You don’t need prior experience as a setter or closer — but you do need strong motivation, coachability, and the willingness to learn, practice, and sell.
Most closing programs are highly masculine in approach and mainly DIY — you watch videos and figure everything out on your own. This Academy is completely different. It combines theory and real practice inside weekly live training sessions, where you actively practice and receive direct feedback from Lotje.
You won’t learn generic sales scripts or obvious, pushy sales tricks here. We work from strategy, empathy, psychological frameworks, and authenticity. You won’t learn how to push — you’ll learn how to truly connect and sell at a high level.
You’ll also be guided in choosing the right niche and aligned opportunities — so you don’t just learn how to close, but also grow in autonomy, leadership, and essential entrepreneurial skills. During the live online calls, you receive coaching and mentorship to help you develop into one of the strongest closers in the market.
And after the program ends, you’ll retain access to the community and weekly calls for nine additional months — so you continue receiving the right support while securing your first collaborations and generating income.
Even if you’re already an entrepreneur and want to elevate your sales skills, SOLD. Academy is the right place for you.
Investing in your sales skills is one of the smartest decisions you can make as an entrepreneur. Without sales, there are no clients — and without clients, there’s no revenue and no business.
The next round starts in spring 2026.
The investment for the full program is €3,000 excluding VAT.
Please keep in mind that this is an intensive training. You won’t just learn closing skills — you’ll also learn how to strategically position yourself in the market, how to secure clients, and how to structure your work so you’re not dependent on commissions alone.
This includes three months of training plus nine months of continued guidance and support after the program.
You receive full support with this inside SOLD. Academy. Because client acquisition is essential. Here’s how:
1) You develop real acquisition skills.
During the program, you’ll learn exactly how to secure clients and sharpen your acquisition strategy. You’ll be given the smartest, most effective approaches to attract opportunities — and the final month of the training is fully dedicated to this topic.
2) You gain access to real opportunities.
Inside the SOLD. Academy online environment, closing opportunities are regularly shared. Lotje also passes along requests and leads from her own network.
That said: you’re never forced to pursue anything. That decision is always yours.
You are in the lead — and you receive all the support, strategy, and guidance you need to successfully secure clients.
That depends on your commitment, your experience, and the clients you choose to work with. What we can tell you is this:
You’ll learn how to position yourself in a way where just one strong client can generate €1,000 to €3,000 (or more) per month — without being fully dependent on commissions alone.
You won’t just gain skills. You’ll gain strategy, positioning, and guidance on how to sell yourself — and that’s where immense value lies, exclusively inside SOLD. Academy.
We provide you with all the support you need to earn back your investment.
How fast you step into that opportunity? That’s up to you.
You can book a call with me or my team via this link.
SOLD. ACADEMY™ is a initiative of LOTJE EUSER. © 2026 Lotje Euser. All rights reserved.
